Top K-Pop Group's "Humiliating" Actions Spark Widespread Backlash

Fans have expressed disappointment in the latest update from Kep1er .

Kep1er | WAKEONE Following their contract renewals, Kep1er's activities, according to fans, have not met expectations due to their company's failure to actively promote the group. Recently, netizens commented on the smaller size of the crowd at one of their concerts.

The group recently announced they would be the brand ambassadors for SHEIN Japan's SHEIN2026 collection. With the brand ambassadorship, Kep1er have their own special page within the SHEIN app, along with advertisements in major retail areas in Japan.

| @official_kep1er/X | @official_kep1er/X With this announcement, fans have expressed distain over the group's connection to SHEIN. SHEIN is considered a problematic retailer due to severe environmental, labor, and product safety concerns, and considered one of the leading contributors to fast fashion, which has negative affections on the environment.

Factory workers in Guangzhou's Panyu neighborhood, known as the "Shein village." | Xiqing Wang/BBC As a result, fans have pushed back against the ambassadorship, criticizing the company for its choices made for the group.

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